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Levi’s has historically been known as the leader in denim jeans, but they want to redefine themselves as a head to toe lifestyle brand. They partnered with us to increase awareness and sales of their secondary products like tops, shorts and non-denim pants. We developed the digital-first Wear it Out campaign that balances narrative visual storytelling with product focus to highlight everything from the clothes you wear to the experiences you have.
With how quickly fashion and social media trends change, we were charged with developing a new production model to accommodate quick strategic and production needs to quickly get work to market and position Levi’s at the center of culture. We leveraged our abilities to collaborate, create and adapt in real time to create work in a matter of days vs. weeks.
Established in 1989, the Levi’s Archives houses an invaluable collection of garments, catalogs, advertisements, and artifacts from all over the world spanning the company’s 150 year history. Levi’s asked us to bring some of these materials to life by telling their unique stories and the cultural impact that they’ve had over the years.
Since 1873, Levi’s has made clothing to stand the test of time, and have long been advocates for sustainability - and their ambitions today are only bolder. After releasing their first ever Brand Sustainability Report, Levi’s asked us to creatively spotlight key areas of the report in a way that’s more digestible for consumers through a series of social content and an interactive landing page. The work lived alongside and was developed in partnership with the Buy Better Wear longer campaign from AKQA.